![]() The opportunity cost of doing this is high and so they need to sell well-aged whiskeys at considerably high prices. This means that the barrels used to store the whiskey would have to be tied up for a very long time. Well-aged whiskey varieties have limited production because whiskey producers are not able to sell the whiskey until 20 years from its production date. The age of the whiskey can influence its price point. To make sense of the differences in price points from various sellers-primary retail market, specialist retailers, secondary market-it would help tremendously to identify the drivers that determine the price of whiskey. Prices start to vary wildly when whiskey originally sold at retail enters the secondary market, also known as the resale market. Prices for whiskey in this market pretty much follow the suggested retail price. The primary retail market remains the main source for current releases of whiskey products. The cost of a bottle of whiskey today is driven by several factors, some of which have nothing to do with the cost of production. Whiskey prices fluctuate drastically, depending on the type and variety. The result is 80 proof whiskey with a distinctively smooth finish. Jameson is one of the few distilleries that still uses this centuries-old method. The whiskey is then aged in seasoned oak barrels for no less than three years. Jameson’s skilled craftsmen blend malted and unmalted barley that are distilled in pot stills. The distillation also makes Jameson Whiskey gluten-free. The signature smoothness of Jameson Whiskey comes from the triple distillation process that removes impurities. From grain to glass, it’s quintessentially Irish and sold to the world. The location of the distillery allows Jameson to get the main ingredients from nearby local sources-barley and water from the Dungourney River. It is operated by Irish Distillers, a subsidiary of the French alcoholic beverage conglomerate Pernod Ricard. in Dublin, every drop of Jameson Irish Whiskey is produced at Jameson Distillery Midleton in County Cork. While the popular whiskey had its start in Jameson Distillery Bow St. Founded by John Jameson in 1780, the popular Irish whiskey has survived the turbulent times of the 19 th century and the Prohibition from 1920 to 1933. Well priced, Jameson Black Barrel is an extraordinarily affable, flavorful, and easy to drink Irish whiskey that is a clear upgrade from the standard blend.Jameson Whiskey is one of the most recognizable whiskey brands in the world. Johnnie Walker has been very successful with Johnnie Walker Double Black and we think Jameson is going to be equally as successful with Black Barrel. There’s been a real trend in the whiskey space to put out flavorful and unique blends that don’t have an age statement on them, and for some reason many of them are called “Black”. The finish on the Black Barrel is flavorful and easy, fading out at a perfect pace and leaving the mouth fairly clean. ![]() A slight spice joins the mix in the mid-palate along with a subtle, salty grain note. ![]() ![]() It’s evenly balanced and the flavors come together very well. Clear sherry fruit notes mix with the vanilla and soft oak. The entry is packed with flavor but not overly aggressive. The lush, ripe fruit from the sherry is front and center, then mixes with the bourbon barrel notes of oak, marzipan, cinnamon, and oak. Jameson Black Barrel Select Reserve ($35, 40%) has a decidedly rich and sweet nose. The aging barels contribute a significant amount to the ultimate character of Black Barrel. Jameson Black Barrel Select Reserve brings together Irish pot still whiskey and rare small batch grain whiskey aged in a combination of ex-sherry and ex-bourbon barrels. Seeking to bridge the gap between their higher end products and the base line, Jameson has come out with a blend that is only $10 more than the standard Jameson. Perhaps price has been an issue to some consumers, as Jameson Gold Reserve is delicious but priced at nearly double the base blend. It’s unfortunate, because the Jameson line, which includes Jameson 12 Year and Jameson Gold Reserve, has a lot to offer. Jameson has become so popular and obsequious that people often refer to the base blend simply as “Jameson”. When it comes to Jameson, few people venture beyond the standard base Jameson Irish Whiskey blend. ![]()
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